90 Florida college students took part in a study of personality perceptions of men and women in three different conditions of eyewear (regular glasses, sunglasses, or no glasses). Analysis indicates that regular glasses enhance an individual's perceived authority while sunglasses lower the perceived authority of an individual. In addition, an interaction between sex and eyewear for perceived honesty showed that women in regular glasses were seen as more honest than those in all other conditions while men in sunglasses were believed to be the least honest. Results were discussed in terms of their potential use for advertising.
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