30 women rated three specific rural, urban, and metropolitan environments on an Environmental Rating Scale. The scale was a semantic differential having 23 bipolar adjectives. Half of the subjects had lived primarily in an urban area and half in a rural area. The purpose of the study was to determine preferences for the three environments by the two groups. A 2 × 3 analysis of variance yielded a significant interaction which showed that rural residents preferred a rural environment, and urbanites preferred an urban one.
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