The hypothesis that seekers of high stimulation would prefer the color red and seekers of low stimulation would prefer the color blue was investigated with 170 adolescents. High to low stimulation-seeking was assessed with the Sensation Seeking Scale, red and blue stimulus colors were presented to the subjects and a preference response elicited. Both boys and girls who scored high on the Sensation Seeking Scale preferred the color red and those who scored low preferred the color blue. This provides further construct validity for the Sensation Seeking Scale and supports current theoretical underpinnings in the area of control and stimulation-seeking.
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