96 female students in introductory psychology were selected by a screening procedure to ensure moderate to strong fearfulness of snakes. Each subject was assigned to one of eight groups according to a 2 × 2 × 2 factorial design (attractive male or female experimenter; a modeling or no-modeling condition, and a pretest condition in which subjects either remained alone in a room or conversed with the experimenter for 7 min.). The only significant finding was that subjects showed significantly greater approach with modeling than without and with a male experimenter.
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