Multidimensional Scaling and Standardized Testing of Value Systems

Abstract

This pilot study was designed as a methodological investigation of the way in which multidimensional scaling of desired objects or prizes might provide knowledge of group values not obtained from a more traditional testing method. Values were examined in four groups of students (female Fine Arts majors, female Business Administration majors, male Fine Arts majors, male Business Administration majors). Separate sets of peer judges interpreted the scaled dimensions. Both multidimensional and traditional test methods yielded interpretable differences among groups. Quantitatively, however, they yielded dissimilar information and could serve as supplementary sources of information in either theoretical comparisons or practical design of incentive, training, or communications programs.