A random sample of 227 college women were' classified as wearers of high-, mass-, low-, or counter-fashion clothing styles. The subjects' attraction to a stimulus sketch of each clothing style was measured. Analyses of variance showed that wearers of the four clothing styles differed significantly in attraction to a low- and counter-fashion clothing-style stimulus. An a posteriori contrast test indicated that significant differential attraction to the stimulus clothing styles occurred among the wearers of the four clothing styles according to the degree of similarity of the clothing styles.
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