Three studies investigated a reported preference for humans to choose blue and seven in a free choice. Such preferences were compared against 109 respondents' favorite color and number. The conditional relationship between color and number was examined. The results replicate the earlier reports of a preference for blue and seven. Generally blue was chosen as the respondents' favorite color. No conditional relationship between blue and seven was observed.
Get full access to this article
View all access options for this article.
References
1.
BoutwellR. C.FennellP.Investigation and theoretical consideration of the “Blue-Seven” Phenomenon. Journal of General Psychology, 1974, 91, 301–302.
2.
SimonW. E.Number and color response of some college students: Preliminary evidence for a “blue seven phenomenon.”Perceptual and Motor Skills, 1971, 33, 373–374.
3.
SimonW. E.PrimaveraL. H.Investigation of the “blue seven phenomenon” in elementary and junior high school children. Psychological Reports, 1972, 31, 123–130.
