Preferences of 482 Caucasian female college students for males' beardedness were investigated through a questionnaire. Observed low levels of liking for beardedness contrast markedly with earlier research on other college populations. The influence of region and rurality on political and social conservatism was discussed as a possible explanation for variation among studies of reaction to male beardedness.
Get full access to this article
View all access options for this article.
References
1.
BerscheidE.WalsterE.Physical attractiveness. In BerkowitzL. (Ed.), Advances in experimental social psychology. Vol. 7. New York: Academic Press, 1974. Pp. 157–215.
2.
FlacksR.Youth and social change. Chicago: Rand McNally, 1971.
3.
FreedmanD.The survival value of the beard. Psychology Today, 1969, 3(10), 36–39.
4.
KennyC. T.FletcherD.Effects of beardedness on person perception. Perceptual and Motor Skills, 1973, 37, 413–414.
