Judges selected from ISCC-NBS patches those colors which were most representative of red, yellow, green, and blue. These colors were presented for 1 min. each with GSR, heart rate, and respiration being recorded. There was a significant color effect on GSR but not on the other measures. Red was significantly more arousing than blue or yellow and green more than blue.
Get full access to this article
View all access options for this article.
References
1.
GerardK.Differential effects of colored lights on psycho-physiological functions. Unpublished doctoral dissertation, Univer. of California, Los Angeles, 1958.
2.
GuilfordJ. P.The prediction of affective value. American Journal of Psychology, 1931, 43, 469–478.
3.
HevnerK.Experimental studies of the affective value of colors and lines. Journal of Applied Psychology, 1935, 19, 385–398.
4.
Inter-Society Color Council—National Bureau of Standards.ISCC-NBS Centroid Color Charts. (NBS Standard Sample No. 2106) Washington, D.C.: National Bureau of Standards, nd.
5.
KellyK. L.JuddD. B.The ISCC-NBS method of designating colors and a dictionary of color names. (National Bureau of Standards Circular No. 553)Washington, D.C.: National Bureau of Standards, 1955.
6.
NakshianJ. S.The effects of red and green surroundings on behavior. Journal of General Psychology, 1964, 70, 143–161.
7.
NourseJ. C.WelchR. B.Emotional attributes of color: A comparison of violet and green. Perceptual and Motor Skills, 1971, 32, 403–406.
8.
WilsonG. D.Arousal properties of red versus green. Perceptual and Motor Skills, 1966, 23, 947–949.
