The Activity Vector Analysis was administered to 50 English Ss under instructions to check those words which they truly felt described Nixon and McGovern. These public images of the United States Presidential candidates were obtained on 30 October 1972, 1 wk. prior to the election. There was much greater consensus regarding the public image of Nixon who was perceived as a hard-hitting, forceful, self-centered, and dominant personality. McGovern, with much less agreement among the respondents, was described as an optimistic, enthusiastic, self-confident personality who displayed a deep interest in people.
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