Ss were instructed to hold the incongruous color words upside down while naming the color in which the word was printed. The color-naming time was significantly shorter than that of the conventional naming situation. This result seems to confirm the claim that reducing the distracting inadvertent word-reading involved in the task of color naming will decrease the interference in the Stroop test. This implies that the involuntary word-reading which introduces semantic interference to the required response is a source of the Stroop effect.
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References
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