This study investigated the effects of varying time intervals on the production of original verbal responses of 90 college men and women, divided into high, moderate and low creative groups. Their responses to 10 onomatopoeic word stimuli presented at intervals of 5, 10, 15 sec. and as much time as needed indicated that highly creative Ss showed greater gains in mean originality scores than their less creative peers when given a 15-sec. deadline, with highly creative men maintaining this superiority even when given as much time as needed.
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