Abstract
Two different types of creativity measures—Wallach and Kogan's measure of ideational/associational creativity, and Singer's adaptive regression scale—as well as sociometric rating scales and SAT scores were obtained from members of a college fraternity. As predicted from an analysis of the processes underlying witticism and clowning, “wits” were high on ideational creativity but not on adaptive regression and “clowns” were high on adaptive regression but not on ideational creativity. Ideational creativity, adaptive regression, and SAT scores were independent of one another. These results support the value of distinguishing among channels or dimensions of creative information processing and attempting to link these to creative behavior through task analyses.
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