Oleson and Zubek (1970) found that sensory deprivation for 24 hr. did not produce significant deterioration in creative thinking and offered several possible explanations for this datum. It is suggested that the length of the test battery, a neglected variable in sensory deprivation research, may be a crucial factor; the administration of tests, by disrupting the deprivation situation, diminishes the very effect it is designed to measure.
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