56 faculty members of an Iranian university were asked for their perceptions of the public image of the Reza Shah, the Great, and of President Johnson. The instrument used in obtaining these public image profiles was the Activity Vector Analysis (AVA). Findings showed a very tight cluster around AVA “Administrative Pattern” for perceptions of the Reza Shah and a less tight cluster about the same reference pattern for perceptions of President Johnson in terms of profile shape. Differences in profile scatter and elevation, however, were noted. As expected the Iranian nationals yielded significantly higher scatter and elevation scores in their perceptions of the Shah.
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