Preferences for Color,Form,Borders,Lines and Dots by Preschool Children and Adults

Abstract

The research identified preference for color, form, borders, lines and dots for 25 preschool children and 25 adults under choice conditions. Both groups strongly preferred form over color and borders. In the presence of form, children preferred color over borders, while adults preferred the reverse. Some variations of form were significantly more preferred than others, but the order of these variations was constant across groups. Adults preferred borders and form similarly, but preschool children preferred form significantly more often than borders. Adults preferred lines and dots similarly, but preschool children preferred lines significantly more often than dots. The research illustrates the use of Luce's choice axiom in predicting form preference in the context of a larger number of dimensions.