Effect of Subjects' Sex,Experience,and Training on Their Red Wine Color-Preference Patterns

Abstract

11 experienced adult Ss and 98 inexperienced student Ss have essentially the same preference patterns for red table wine color, showing a tendency to prefer the middle brightness and the red hue (compared to orange or purple). Male and female student Ss have very similar preference patterns. There is a slight tendency for the male Ss to prefer the wines with lower brightness. The 9 highly trained Ss tended to prefer the wine colors with decreasing brightness. The over-dark, purple wine was distinctly disliked by the adult and student Ss and the preference was split for the experts. The danger of using a highly trained panel to predict preference of an inexperienced group is evident.