160 American, Lebanese, Iranian, and Kuwaiti university students, with equal number of males and females in each group, expressed their preferences for 8 Ostwald hues (Red, Orange, Yellow, Yellow-green, Green, Blue-green, Blue, Purple) through the method of paired comparisons. Definite cultural and some sex differences were found. Results are discussed in view of the current preconceptions about cultural and sex differences in color preferences.
Get full access to this article
View all access options for this article.
References
1.
American Optical Co.Pseudo-isochromatic plates. New York: Author, 1940.
2.
BirrenF.Color psychology and color therapy. New York: Univer. Books, 1961.
3.
BirrenF.Color. New York: Univer. Books, 1963.
4.
CheskinL.Colors. New York: Liveright, 1948.
5.
GarthT. R.Race psychology. New York: McGraw-Hill, 1931.
6.
JacobsonE.Basic color. Chicago: Paul Theobald, 1948.
7.
NormanR. P., & ScottW. A.Color and affect: A review and semantic evaluation. J. gen. Psychol., 1952, 46, 185–223.
8.
SchaieK. W.On the relation of color and personality. J. proj. Tech. pers. Assess., 1966, 30, 512–524.
