A 2 × 2 design was utilized to assess inspection times of complexity-simplicity patterns exposed randomly at 2 frequency levels and preceded by 2 conditions of information deprivation. Effects from information deprivation did not persevere but inspection times were significantly longer for complexity-simplicity patterns exposed infrequently out of a total of 80 presentations.
Get full access to this article
View all access options for this article.
References
1.
BerlyneD. E.LawrenceG. H.Effects of complexity and incongruity variables on GSR, investigatory behavior, and verbally expressed preference. J. gen. Psychol., 1964, 71, 21–45.
2.
JonesA.Supplementary report: Information deprivation and irrelevant drive as determiners of an instrumental response. J. exp. Psychol., 1961, 62, 310–311.
3.
JonesA.WilkinsonH. J.BradenI.Information deprivation as a motivational variable. J. exp. Psychol., 1961, 62, 126–137.
