The effect on choices of geometric forms of using differently colored, similar, geometric forms as incidental cues was investigated. For this task there was a significant difference in frequency of choice of cued form associated with sex, but none associated with the 5 different colors for the 18 male and 22 female Ss tested. The use of colored incidental cues did not result in significantly more frequent choice of cued form than did the use of non-colored incidental cues.
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