Three nonsense forms were differentially rewarded by having Ss spend them as money at the University Student Union. There were two control groups, one having comparable experience with the forms but not rewarded, the other having minimal experience. When the meaning of these forms, as measured by the semantic differential, was compared with the meaning of actual money (a dollar bill), the meanings were found to be consistent, that is, the nonsense forms used as money took on the same meaning as money. A secondary inference was that conceptual meaning processes serve an integrative function in perception.
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