The semantic differential was employed to evaluate the use of alternative translations of the term schoene. For both male and female undergraduates the semantic profiles of either choice, pretty vs beautiful, were nearly identical. The findings were also remarkably consistent with those reported in a similar study.
Get full access to this article
View all access options for this article.
References
1.
BreulK.Heath's New German and English dictionary, Boston: Heath, 1939.
2.
JenkinsJ. J.RussellW. A., & SuciG. J.An atlas of semantic profiles for 360 words. Technical Report No. 15, ONR Contract No. N8 onr-66216, Univer. of Minnesota, 1957. (Published in Amer. J. Psychol., 1958, 71, 688–699).
3.
KretchD.CrutchfieldR. S., & BallacheyE. L.Individual in society. New York: McGraw-Hill, 1962.
4.
OsgoodC. E.SuciG. J., & TannenbaumP. H.The measurement of meaning. Urbana: Univer. of Illinois Press, 1957.
5.
SchaieK. W.The color pyramid test: a nonverbal technique for personality assessment. Psychol. Bull., 1963, 60, 530–547.
