An experiment was performed to demonstrate: (1) that student responses can be effectively brought under the control of programmed visual presentations, and (2) that verbal concepts can be acquired through the practice of discriminations about non-verbally presented science demonstrations. Results based on the test performance of 7th and 8th grade students provided support for both propositions.
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References
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GropperG. L.Studies in televised instruction—the role of visuals in verbal learning: Report No. 1. A behavioral analysis of the role of visuals in instruction. Pittsburgh: American Institute for Research, 1963. (a)
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GropperG. L.Why is a picture worth a thousand words?Audio-Visual Commun. Rev., 1963, 11, 75–95. (b)
