Ss listened to tape-recordings on which two voices simultaneously spoke material related to different personal values. Asked to write what they had heard, Ss reproduced more of the material related to a dominant personal value than of material related to a less dominant value, values being measured by the Allport-Vernon-Lindzey Study of Values. Stronger relations were obtained when the recording involved material related to religious and theoretical values only, than when recorded material incorporating all six values was used.
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