The present investigation examined the validity and reliability of a questionnaire which assessed motives of Brazilian adults for participation in physical activities, compared motives for participation in walking and fitness programs, and examined differences by sex, age, and education. Participants were 100 men and 138 women, ages 16 to 60 years (M = 30.5, SD = 11.4). Factor analysis identified four factors which were fairly consistent with previous research. Improvement in physical appearance and enjoyment were rated significantly more important reasons for participants in fitness programs than for walkers. Men were more motivated by social experience than women. Young adults rated importance lower in health and fitness and rated enjoyment, social experience, and improvement in appearance of higher importance. Health and fitness were considered more important by participants with more education. These results are consistent with previous research on the factors underlying motives for regular exercise and support the importance of considering differences associated with culture.
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