A recent study by Lin and Kuo reported on the image quality of a small mobile display under different ambient illumination levels. In this commentary, the present author discusses the limitations of their approach with respect to the rigorous quantification of image quality and the caveats associated with preference studies of new display technologies. Quantitatively predicting image quality using preference-based methods can be useful for initial decisions in early phases of product development, but provides limited value for the rigorous quantification of image quality of display devices.
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