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References
1.
Garvin
C. C.
Jr.
, “Exxon Chairman Urges More Formal Corporate Giving Programs,” Management Review 71 (April 1982 ):34 .
2.
Mescon
Timothy S.
Schauer
Michelle I.
Lovato
Christine M.
, “Social Performance Planning: Shell Sets Precedents,” Business (March/April 1981 ), p. 19 .
3.Ibid.
4.
Fleming
John E.
, “Corporate Response to Social Actions,” Business (January/February 1982 ), p. 14 .
5.“The New Need for Charity: Can Corporations Cover It?” The Miami News , February 1, 1982 , p. 14 .
6.
Dennis
Lloyd B.
, “The Promises, Promises Era Is Turning,” Public Relations Quarterly 26 (Winter 1981/1982 ): 14 –15 .
7.“Can Companies Fill Charity Gap?” Business Week , July 6, 1981 , p. 26 .
8.“AmEx Shows the Way to Benefit from Giving,” Business Week , October 18, 1982 , p. 22 .
9.
Garvin
, op. cit., p. 34 .
10.
Dennis
, op. cit., p. 14 –15 .
11.“The Changing Face of Philanthropy,” Public Relations Journal 40 (October 1984 ):24 .
12.
Wall
Wendy L.
, “Companies Change the Ways They Make Charitable Donations,” Wall Street Journal , June 21, 1984 , p. 1 .
13.State of Florida Public Relations Plan: 1985 (Miami, FL : Southern Bell , 1985 ), p. 68 .
14.
Ukman
Lesa
, “The Special Event: Finding Its Niche,” Public Relations Journal 40 (June 1984 ):21 .
15.Art Stevens , “What's Ahead for Special Events,” Public Relations Journal 40 (June 1984 ):30 .
16.
Stevens
, op. cit., p. 30 .
17.Ibid.
18.
Ukman
, op. cit., p. 21 .
19.
Stevens
, op. cit., p. 30 .
20.
Ukman
, op. cit., p. 21 .
21.
Taylor
Alan
Silverman
Ira
, “Sports Sponsorships,” Public Relations Journal 40 (June 1984 ):28 .
22.
Mihalik
Brian J.
, “Sponsored Recreation,” Public Relations Journal 40 (June 1984 ):23 .
23.Ibid.
24.
Taylor
Silverman
, op. cit., p. 28 .
25.
Stevens
, op. cit., p. 30 .
26.
Mihalik
, op. cit., p. 23 .
27.
Reiss
Alvin H.
, “Beauty and the Bottom Line,” Enterprise (February 1984 ), p. 26 .
28.
Wall
, op. cit., p. 1 .
29.Ibid.
30.
Reiss
, op. cit., p. 26 .
31.“AT&T Arts, Culture Support Growing,” AT&T News , February 4, 1983 , p. 1 .
32.
Reiss
, op. cit., p. 26 .
33.Ibid.
34.
Baum
Laurie
, “PACE's New Deal: Give Us Money and Your Name Will Be in Lights,” The Miami Herald-Business Monday , April 22, 1985 , p. 25 .
35.
Koenig
John
, “New-Style Charity: It Packs a Bottom-Line Payoff,” Florida Trend (February 1985 ), p. 68 .
36.
Reiss
, op. cit., p. 27 .
37.Arts on Tour (Tallahassee, FL : Department of State, State of Florida , 1984 ), p. 1 .
38.“Charity Begins at Office,” Fort Lauderdale News/Sun Sentinel , December 24, 1984 , p. 1 .
39.
Hamaker
Ralph M.
, “Live from the Met,” Public Relations Journal 40 (June 1984 ):27 .
40.Ibid.
41.
Koenig
, op cit., p. 68 .
42.“AmEx Shows the Way to Benefit from Giving,” Business Week , October 18, 1982 , p. 22 .
43.Ibid.
44.
Wall
, op. cit., p. 1 .
45.
Josephson
Nancy
, “AmEx Raises Corporate Giving to Market Art,” Advertising Age , January 23, 1984 , p. M-10 .
46.Ibid , p. M-11 .
47.
Wall
, op. cit., p. 1 .
48.
Mark Butterworth, Southern Bell Public Relations Manager, personal interview, May 22, 1985 .
49.
Reiss
, op. cit., p. 27 .
50.
Koenig
, p. 68 .
51.“Verdict Is Not in Yet on Charity Tie-Ins as a Promotional Tool,” Marketing New 18 (March 30, 1984 ):9 .
52.
Rodney
Brad
, “A New Spirit of Partnership,” Public Relations Journal (May 1984 ), p. 21 .
53.“Charity Begins at Office,” Fort Lauderdale News/Sun Sentinel , December 24, 1984 , p. 1 .
54.
Koenig
, op. cit., p. 70 .
55.Ibid.