Demon: A Management Model for Marketing New Products

Business Week, April 29, 1961, pp. 33–34.

Management of New Products (New York: Booz, Allen and Hamilton, 1960, rev. 1963, 1965)

DeVoe James K. , “Profits, Plans and the Marketing Program,” in Webster F. E. Jr. , ed., Proceedings of the 48th National Conference of the American Marketing Association (June 1965). See also Learner: D. B. “A Management Framework for New Product Decisions,” in Proceedings of the Market Research Council (1964); “DEMON: A Management Planning and Control System for Successfully Marketing New Products,” in Kaplan R. M. , ed., Proceedings of the 47th National Conference of the American Marketing Association (June 1964); and “DEMON: New Product Planning: A Case History,” in Webster F. E. Jr. , ed., Proceedings of the 48th National Conference of the American Marketing Association (June 1965).

Charnes, Cooper, DeVoe, and Learner: “DEMON: Decision Mapping Via Optimum go-no Networks—A Model for Marketing New Products,” Management Science, XII:11 (July 1966); “DEMON Mark II, An Extremal Equation Approach to New Product Marketing,” Management Science, XIV:9 (May 1968); “DEMON Mark II: Extremal Equations Solution and Approximation,” Management Science, XIV:11 (July 1968); and “Some Recursive Relations Developed as Components for Estimating Marketing Strategies,” Management Science (forthcoming).

Chance-constrained programming, itself a recent development in management mathematics, also required further extension for use in DEMON. See Charnes Cooper : “Chance-Constrained Programming,” Management Science, VI:1 (Oct. 1959); “Deterministic Equivalents for Optimizing and Satisficing under Chance Constraints,” Operations Research, XI:1 (Jan.-Feb. 1963), 18–39; and Management Models and Industrial Applications of Linear Programming, 2 vols. (New York: John Wiley and Sons, Inc., 1961).