AndersonJames C., and GerbingDavid W. (1982), “Some Methods for Respecifying Measurement Models to Obtain Unidimensional Construct Measurement,”Journal of Marketing Research, 19(November), 453–60.
2.
BeardenWilliam O., and TeelJesse E. (1983), “Selected Determinants of Consumer Satisfaction and Complaint Reports,”Journal of Marketing Research, 20(February), 21–28.
3.
BonomaThomas V. (1985), “Case Research in Marketing: Opportunities, Problems, and a Process,”Journal of Marketing Research, 22(May), 199–208.
4.
ChurchillGilbert A.Jr., FordNeil M., HartleySteven W., and WalkerOrville C. 91985), “The Determinants of Salesperson Performance: A Meta-Analysis,”Journal of Marketing Research, 22(May), 103–118.
5.
ChurchillGilbert A.Jr., and Paul PeterJ. (1984), “Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis,”Journal of Marketing Research, 21(November), 360–75.
6.
ChurchillGilbert A.Jr., and PerreaultWilliam D.Jr., (1982), “JMR Editorial Policies and Philosophy,”Journal of Marketing Research, 19(August), 283–87.
7.
ChurchillGilbert A.Jr., and SurprenantCarol (1982), “An Investigation into the Determinants of Customer Satisfaction,”Journal of Marketing Research, 19(November), 491–504.
8.
DeshpandéRohit, and ZaltmanGerald (1982), “Factors Affecting the Use of Market Research Information: A Path Analysis,”Journal of Marketing Research, 19(February), 14–31.
9.
FornellClaes, and BooksteinFred L. (1982), “Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory,”Journal of Marketing Research, 19(November), 440–52.
10.
FrazierGary L. (1983), “On the Measurement of Interfirm Power in Channels of Distribution,”Journal of Marketing Research, 20(May), 158–66.
11.
GaskiJohn F., and NevinJohn R. (1985), “The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel,”Journal of Marketing Research, 22(May), 130–42.
12.
GreenPaul E. (1984), “Hybrid Models for Conjoint Analysis: An Expository Review,”Journal of Marketing Research, 21(May), 155–69.
13.
JohnGeorge (1984), “An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel,”Journal of Marketing Research, 21(August), 278–89.
14.
JohnGeorge, and ReveTorger (1982), “The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels,”Journal of Marketing Research, 19(November), 517–24.
15.
JöreskogKarl G., and SörbomDag (1982), “Recent Developments in Structural Equation Modeling,”Journal of Marketing Research, 19(November), 404–416.
16.
LaBarberaPriscilla A., and MazurskyDavid (1983), “A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process,”Journal of Marketing Research, 20(November), 393–404.
17.
LaurentGilles, and KapfererJean-Noel (1985), “Measuring Consumer Involvement Profiles,”Journal of Marketing Research, 22(February), 41–53.
18.
LouviereJordan J., and WoodworthGeorge (1983), “Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data,”Journal of Marketing Research, 20(November), 350–67.
19.
LynchJohn G.Jr., (1985), “Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective,”Journal of Marketing Research, 22(February), 1–19.
20.
PunjGirish, and StewartDavid W. (1983), “Cluster Analysis in Marketing Research: Review and Suggestions for Application,”Journal of Marketing Research, 20(May), 134–48.
21.
SaxeRobert, and WeitzBarton A. (1982), “The SOCO Scale: A Measure of the Customer Orientation of Salespeople,”Journal of Marketing Research, 19(August), 343–51.
22.
UrbanGlen L., and KatzGerald M. (1983), “Pre-Test-Market Models: Validation and Managerial Implications,”Journal of Marketing Research, 20(August), 221–34.
23.
WoodruffRobert B., CadotteErnest R, and JenkinsRoger L (1983), “Modeling Consumer Satisfaction Processes Using Experience-Based Norms,”Journal of Marketing Research, 20(August), 296–304.
24.
YuJulie, and CooperHarris (1983), “A Quantitative Review of Research Design Effects on Response Rates to Questionnaires,”Journal of Marketing Research, 20(February), 36–44.
