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EtgarMichael (1976), “Channel Domination and Countervailing Power in Distributive Channels,”Journal of Marketing Research, 13(August), 254–62.
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SilkAlvin J., and UrbanGlen L. (1978), “Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology,”Journal of Marketing Research, 15(May), 171–91.
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WalkerOrville C.Jr., ChurchillGilbert A.Jr., and FordNeil M. (1977), “Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research,”Journal of Marketing Research, 14(May), 156–68.
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