JMR : The Bass Years (1972–1975)

Bass Frank M. (1969), “A New Product Growth Model for Consumer Durables,” Management Science, 15(5), 215–27.

Bass Frank M. , Buzzell Robert D. , Green Mark R. , Lazer William , Shaver Donald L. , Shuchman Abraham eds. (1961), Mathematical Models and Methods in Marketing. Homewood IL: Richard D. Irwin.

Bass Frank M. , King Charles W. , and Pessemier Edgar A. eds. (1968), Applications of the Sciences in Marketing Management. New York: John Wiley & Sons.

Bogart Leo (1973), “Comment on Silk and Geiger,” Journal of Marketing Research, 10(May), 219–20.

Buzzell Robert D. (1964), Mathematical Models and Marketing Management. Boston: Division of Research, Harvard Graduate School of Business Administration.

Chatfield Christopher (1974), “Some Comments on Spectral Analysis in Marketing,” Journal of Marketing Research, 11(February), 97–101.

Day Robert (1975), “A Comment on ‘Ethics in Marketing Research,’” Journal of Marketing Research, 12(May), 232–33.

Ehrenberg Andrew (1968), “On Clarifying M and M,” Journal of Marketing Research, 5(May), 228–29.

Frank Ronald E. , Kuehn Al , and Massy William F. eds. (1962), Quantitative Techniques in Marketing Analysis. Homewood, IL: Richard D. Irwin.

Gold Bertram (1973), “Comment on ‘The Trouble with Concept Testing,’” Journal of Marketing Research, 10(February), 105.

Huber Joel , Kamakura Wagner , and Mela Carl (2014), “A Topical History of JMR,” Journal of Marketing Research, 51(February), 84–91.

Lynch Michael (1974), “A Comment on Curhan's ‘The Relationship Between Shelf Space and Unit Sales in Supermarkets,’” Journal of Marketing Research, 11(May), 218–20.

Massy William F. , and Morrison Donald G. (1968), “Comments on Ehrenberg's Appraisal of Brand Switching Models,” Journal of Marketing Research, 5(May), 225–28.

Montgomery David B. (1967), “Computer Uses in Marketing Research: A Proposal,” Journal of Marketing Research, 4(May), 195–98.

Montgomery David B. (2001), “Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College,” Marketing Science, 20(4), 337–48.

Morrison Donald G. (1973), “Reliability of Tests: A Technique Using the ‘Regression to the Mean’ Fallacy,” Journal of Marketing Research, 10(February), 91–93.

Morrison Donald G. (2014), “Journal of Marketing Research: 1964–1969, the Bob Ferber Years,” Journal of Marketing Research, 52(February), 92–93.

Steckel Joel , and Brody Ed (2001), “2001: A Marketing Odyssey,” Marketing Science, 40(4), 331–36.

Wittink Dick R. (2001), “Market Measurement and Analysis: The First ‘Marketing Science’ Conference,” Marketing Science, 20(4), 349–56.