AndersonEugene W., FornellClaes, and LehmannDonald R. (1994), “Customer Satisfaction, Market Share, and Profitability: Findings from Sweden,”Journal of Marketing, 58(July), 53–66.
2.
CardozoRichard N. (1965), “An Experimental Study of Consumer Effort, Expectation, and Satisfaction,”Journal of Marketing Research, 2(August), 244–49.
3.
FornellClaes (1992), “A National Customer Satisfaction Barometer: The Swedish Experience,”Journal of Marketing, 56(January), 6–21.
4.
GolderPeter N., and TellisGerard J. (1993), “Pioneer Advantage: Marketing Logic or Marketing Legend?”Journal of Marketing Research, 30(May), 158–70.
5.
HoffmanDonna L., and NovakThomas P. (1996), “Marketing in Hypermedia Computer-Media Environments: Conceptual Foundations,”Journal of Marketing, 60(July), 50–68.
6.
KalyanaramGurumurthy, and UrbanGlen L. (1992), “Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods,”Marketing Science, 11(Summer), 235–50.
7.
ReibsteinDave (2005), “In Memoriam,”Journal of Marketing Research, 42(August), iv.
8.
WittinkDick R. (2004), “Journal of Marketing Research: 2Ps,”Journal of Marketing Research, 41(February), 1–6.
