Tasting the Tea after a 15-Year Brew: Editorial Reflections on the 1995–1997 Years

Aaker Jennifer (1997), “Dimensions of Brand Personality,” Journal of Marketing Research, 34(August), 347–56.

Bass Frank M. (1969), “A New Product Growth Model for Consumer Durables,” Management Science, 14(5), 215–27.

Cooper Lee G. , Klapper Daniel , and Inoue Akihiro (1996), “Competitive-Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models,” Journal of Marketing Research, 33(May), 224–38.

Datar Srikant , Clark Jordan C. , Kekre Sundar , Rajiv Surendra , and Srinivasan Kannan (1997), “Advantages of Time-Based New Product Development in a Fast-Cycle Industry,” Journal of Marketing Research, 34(February), 36–49.

Gatignon Hubert , and Xuereb Jean-Marc (1997), “Strategic Orientation of the Firm and New Product Performance,” Journal of Marketing Research, 34(February), 77–90.

Green Paul E. , and Rao Vithala R. (1971), “Conjoint Measurement for Quantifying Judgmental Data,” Journal of Marketing Research, 8(August), 355–63.

Griffin Abbie (1997), “The Effect of Project and Process Characteristics on Product Development Cycle Time,” Journal of Marketing Research, 34(February), 24–35.

Hoch Stephen J. , Kim Byung-do , Montgomery Alan L. , and Rossi Peter E. (1995), “Determinants of Store-Level Price Elasticity,” Journal of Marketing Research, 32(February), 17–29.

Huber Joel , Kamakura Wagner , and Mela Carl (2014), “A Topical History of JMR,” Journal of Marketing Research, 51(February), 84–91.

Huber Joel , and Zwerina Klaus (1996), “The Importance of Utility Balance in Efficient Choice Designs,” Journal of Marketing Research, 33(August), 307–317.

Kahneman Daniel , and Tversky Amos (1979), “Prospect Theory: An Analysis of Decision Under Risk,” Econometrica, 47(2), 263–92.

Kumar Nirmalya , Scheer Lisa K. , and Steenkamp Jan-Benedict E.M. (1995a), “The Effects of Perceived Interdependence on Dealer Attitudes,” Journal of Marketing Research, 32(August), 348–56.

Kumar Nirmalya , Scheer Lisa K. , and Steenkamp Jan-Benedict E.M. (1995b), “The Effects of Supplier Fairness on Vulnerable Resellers,” Journal of Marketing Research, 32(February), 54–65.

Lodish Leonard M. , Abraham Magid , Kalmenson Stuart , Livelsberger Jeanne , Lubetkin Beth , Richardson Bruce (1995), “How T.V. Advertising Works: A Meta-Analysis of 389 Real-World Split Cable T.V. Advertising Experiments,” Journal of Marketing Research, 32(May), 125–39.

Mahajan Vijay (1995), “Editorial,” Journal of Marketing Research, 32(February), iii.

Mahajan Vijay (1997), “From the Editor,” Journal of Marketing Research, 34(November), 423.

Maltz Elliot , and Kohli Ajay K. (1996), “Market Intelligence Dissemination Across Functional Boundaries,” 33 (February), 47–61.

Mela Carl F. , Gupta Sunil , and Lehmann Donald (1997), “The Long-Term Impact of Promotion and Advertising on Consumer Choice,” Journal of Marketing Research, 34(May), 248–61.

Moorman Christine (1995), “The Impact of Organizational Memory on New Product Performance and Creativity,” Journal of Marketing Research, 32(August), 318–35.

Moorman Christine , and Miner Anne S. (1997), “Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes,” Journal of Marketing Research, 34(February), 91–106.

Park C. Whan , Jun Sung Youl , and Shocker Allan D. (1996), “Composite Branding Alliances: An Investigation of Extension and Feedback Effects,” Journal of Marketing Research, 33(November), 453–66.

Peres Renana , Muller Eitan , and Mahajan Vijay (2010), “Innovation Diffusion and New Product Growth Models: A Critical Review and Research Directions,” International Journal of Research in Marketing, 27(2), 91–106.

Ping Robert A. Jr. , (1995), “A Parsimonious Estimating Technique for Interaction and Quadratic Latent Variables,” Journal of Marketing Research, 32(August), 336–47.

Roth Martin S. (1995), “The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies,” Journal of Marketing Research, 32(May), 163–75.

Song X. Michael , and Parry Mark E. (1997), “The Determinants of Japanese New Product Successes,” Journal of Marketing Research, 34(February), 64–76.

Stump Rodney L. , and Heide Jan B. (1996), “Controlling Supplier Opportunism in Industrial Relationships,” Journal of Marketing Research, 33(November), 431–41.

Thompson Craig J. (1997), “Interpreting Consumers: A Herme -neutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories,” Journal of Marketing Research, 34(November), 438–55.