AhluwaliaRohini, (2008), “How Far Can a Brand Stretch? Understanding the Role of Self-Construal,”Journal of Marketing Research, 45(June), 337–50.
2.
AlexanderDavid L., LynchJohn G.Jr., and WangQing, (2008), “As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?”Journal of Marketing Research, 45(June), 307–319.
3.
CastañoRaquel, SujanMita, KackerManish, and SujanHarish, (2008), “Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation,”Journal of Marketing Research, 45(June), 320–36.
4.
DeSarboWayne S., GrewalRajdeep, and ScottCrystal J., (2008), “A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses,”Journal of Marketing Research, 45(June), 280–92.
5.
HagtvedtHenrik, and PatrickVanessa M., (2008), “Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products,”Journal of Marketing Research, 45(June), 379–89.
6.
HeathChip, and HeathDan, (2007), Why Some Ideas Survive and Others Die: Made to Stick.New York: Random House.
7.
LeeHyun-Jung, ParkJongwon, LeeJin-Yong, and WyerRobert S.Jr., (2008), “Disposition Effects and Underlying Mechanisms in E-Trading of Stocks,”Journal of Marketing Research, 45(June), 362–78.
8.
RindfleischAric, MalterAlan J., GanesanShankar, and MoormanChristine, (2008), “Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines,”Journal of Marketing Research, 45(June), 261–79.
9.
ShangJen, ReedAmericusII, and CrosonRachel, (2008), “Identity Congruency Effects on Donations,”Journal of Marketing Research, 45(June), 351–61.
10.
SlotegraafRebecca J., and PauwelsKoen, (2008), “The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions,”Journal of Marketing Research, 45(June), 293–306.