Book Review

Alba Joseph W. , Wesley Hutchinson J. , and Lynch John G. Jr. (1991), “Memory and Decision Making,” in Handbook of Consumer Behavior, Robertson Thomas S. , and Kassarjian Harold H. , eds. Englewood Cliffs, NJ: Prentice Hall, 1–49.

Armstrong J. Scott (1996), “Publication of Research on Controversial Topics,” International Journal of Forecasting, 12 (2), 299–302.

Bazerman Max H. , and Neale Margaret A. (1992), Negotiating Rationally. New York: John Wiley & Sons.

Bettman James R. , Johnson Eric J. , and Payne John W. (1991), “Consumer Decision Making,” in Handbook of Consumer Behavior, Robertson Thomas S. , and Kassarjian Harold H. , eds. Englewood Cliffs, NJ: Prentice Hall, 50–84.

Bettman James R. , Luce Mary Frances , and Payne John W. (1998), “Constructive Consumer Choice Processes,” Journal of Consumer Research, 25 (December), 187–217.

Cacioppo John T. (2004), “Asymmetries in Affect Laden Information Processing,” in Perspectivism in Social Psychology: The Yin and Yang of Scientific Progress, Jost J.T. , Banaji M.R. , and Prentice D.A. , eds. Washington, DC: American Psychological Association, 89–95.

Chaiken Shelly (1980), “Heuristic Versus Systematic Information Processing and the Use of Source Versus Message Cues in Persuasion,” Journal of Personality and Social Psychology, 39 (November), 752–66.

Ericsson K. Anders , and Simon Herbert A. (1993), Protocol Analysis: Verbal Reports as Data. Cambridge, MA: MIT Press.

Fiske Susan T. , and Taylor Shelley E. (1991), Social Cognition, 2d ed. New York: McGraw-Hill.

Folkes Valerie S. , and Kiesler Tina (1991), “Social Cognition: Consumers' Inferences About the Self,” in Handbook of Consumer Behavior, Robertson Thomas S. , and Kassarjian Harold H. , eds. Englewood Cliffs, NJ: Prentice Hall, 281–315.

Gigerenzer Gerd (2002), Calculated Risks: How to Know When Numbers Deceive You. New York: Simon & Schuster.

Gigerenzer Gerd , Todd Peter M. , and the ABC Research Group (1999), Simple Heuristics That Make Us Smart. New York: Oxford University Press.

Gilovich Thomas , Griffin Dale , and Kahneman Daniel (2002), Heuristics and Biases: The Psychology of Intuitive Judgment. Cambridge, UK: Cambridge University Press.

Gregan-Paxton Jennifer , and John Deborah Roedder (1997), “Consumer Learning by Analogy: A Model of Internal Knowledge Transfer,” Journal of Consumer Research, 24 (3), 266–84.

Hastie Reid , and Dawes Robyn M. (2001), Rational Choice in an Uncertain World: The Psychology of Judgment and Decision Making. Thousand Oaks, CA: Sage Publications.

Higgins E. Tory (1997), “Beyond Pleasure and Pain,” American Psychologist, 52 (12), 1280–1300.

Jones Edward E. , and Davis Keith E. (1965), “From Acts to Dispositions: The Attribution Process in Person Perception,” in Advances in Experimental Social Psychology, Vol. 2. Berkowitz Leonard , ed. New York: Academic Press, 752–66.

Kahneman Daniel , and Knetsch Jack L. (1992), “Valuing Public Goods: The Purchase of Moral Satisfaction,” Journal of Environmental Economics and Management, 22 (1), 57–70.

Kahneman Daniel , Slovic Paul , and Tversky Amos (1982), Judgment Under Uncertainty: Heuristics and Biases. Cambridge, UK: Cambridge University Press.

Kahneman Daniel , Wakker Peter P. , and Sarin Rakesh (1997), “Back to Bentham? Explorations of Experienced Utility,” Quarterly Journal of Economics, 112 (2), 375–405.

Klein Gary A. , Orasanu Judith , Calderwood Roberta , and Zsambok Caroline E. , eds. (1995), Decision Making in Action: Models and Methods. Norwood, NJ: Ablex Publishing.

Loewenstein George , Weber Elke U. , Hsee Christopher K. , and Welch Ned (2001), “Risk as Feelings,” Psychological Bulletin, 127 (2), 267–86.

Lurie Nicholas (2004), “Decision Making in Information-Rich Environments: The Role of Information Structure,” Journal of Consumer Research, 30 (March), 473–86.

MacCoun Robert J. (1989), “Experimental Research on Jury Decision Making,” Science, (June 2), 1046–50.

Moreau C. Page , and Dahl Darren W. (2005), “Designing the Solution: The Impact of Constraints on Consumers' Creativity,” Journal of Consumer Research, 32 (1), 13–22.

Morris Michael , and Peng Kaipeng (1994), “Culture and Cause: American and Chinese Attributions for Physical and Social Events,” Journal of Personality and Social Psychology, 67 (2), 949–71.

Nisbett Richard E. , and Ross Lee (1980), Human Inference: Strategies and Shortcomings of Social Judgment. Englewood Cliffs, NJ: Prentice Hall.

Novemsky Nathan , and Kahneman Daniel (2005), “The Boundaries of Loss Aversion,” Journal of Marketing Research, 42 (May), 119–28.

O'Dean Terrance (1998), “Are Investors Reluctant to Realize Their Losses?” Journal of Finance, 53 (5), 1775–98.

Payne John W. , Bettman James R. , and Johnson Eric J. (1993), The Adaptive Decision Maker. New York: Cambridge University Press.

Peter J. Paul (1991), “Philosophical Tensions in Consumer Inquiry,” in Handbook of Consumer Behavior, Robertson Thomas S. , and Kassarjian Harold H. , eds. Englewood Cliffs, NJ: Prentice Hall, 533–47.

Platt John R. (1964), “Strong Inference,” Science, (October 16), 347–53.

Robertson Thomas S. , and Kassarjian Harold H. , eds. (1991), Handbook of Consumer Behavior. Englewood Cliffs, NJ: Prentice Hall.

Sloman Steven A. (1996), “The Empirical Case for Two Systems of Reasoning,” Psychological Bulletin, 119 (1), 3–22.

Slovic Paul (1995), “The Construction of Preferences,” American Psychologist, 50 (5), 364–71.

Staw Barry M. (1981), “The Escalation of Commitment to a Course of Action,” Academy of Management Review, 6 (4), 577–87.

Sterman John D. (1989), “Modeling Managerial Behavior: Misperceptions of Feedback in a Dynamic Decision Making Experiment,” Management Science, 35 (3), 321–39.

Osselaer Van , Stijn M.J. , and Alba Josheph W. (2000), “Consumer Learning and Brand Equity,” Journal of Consumer Research, 27 (1), 1–16.

Wind Jerry , Rao Vithala R. , and Green Paul E. (1991), “Behavioral Methods,” in Handbook of Consumer Behavior, Robertson Thomas S. , and Kassarjian Harold H. , eds. Englewood Cliffs, NJ: Prentice Hall, 507–532.

Yorkston Eric , and de Mello Gustavo E. (2005), “Linguistic Gender Marking and Categorization,” Journal of Consumer Research, 32 (2), 224–34.