Book Review: Qualitative Market Research: Principle and Practice

Arnould Eric J. and Thompson Craig J. (in press), “Consumer Culture Theory (CCT): Twenty Years of Research,” Journal of Consumer Research, forthcoming.

Arnould Eric J. and Wallendorf Melanie (1994), “Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation,” Journal of Marketing Research, 31 (November), 484–504.

Cooper Peter (1987), “The New Qualitative Technology,” in Qualitative Research: The ‘New,’ the ‘Old’ and a Question Mark, Sampson P. , ed. Amsterdam: ESOMAR, 7–25.

Denzin Norman and Lincoln Yvonna S. , eds. (2002), Handbook of Qualitative Research. Thousand Oaks, CA: Sage Publications.

Goodyear Mary (1998), “Qualitative Research,” in ESOMAR Handbook of Market and Opinion Research, 4th ed. Amsterdam: ESOMAR.

Gordon Wendy (1999), Goodthinking: A Guide to Qualitative Research. Henley-on-Thames: Admap.

Lofland John and Lofland Lyn H. (1995) Analyzing Social Settings. Belmont, CA: Wadsworth.

McCracken Grant (1989), The Long Interview. Thousand Oaks, CA: Sage Publications.

Silverman D. (2000), Doing Qualitative Research. Thousand Oaks, CA: Sage Publications.

Spiggle Susan (1994), “Analysis and Interpretation of Qualitative Data in Consumer Research,” Journal of Consumer Research, 21 (December), 491–503.

Stern Barbara , ed. (1998), Representing Consumers. London and New York: Routledge.

Stewart Alexander (1999), The Ethnographer's Method. Thousand Oaks, CA: Sage Publications.

Thompson Craig J. (1997), “Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights Form the Texts of Consumers' Consumption Stories,” Journal of Marketing Research, 34 (November), 438–55.

Weick Karl (1995), Sensemaking in Organizations. Thousand Oaks, CA: Sage Publications.