BerryMichael and LinoffGordon (1997), Data Mining Techniques: For Marketing, Sales, and Customer Support. New York: John Wiley & Sons.
2.
BerryMichael and LinoffGordon (2000), Mastering Data Mining: The Art and Science of Customer Relationship Management. New York: John Wiley & Sons.
3.
BreimanLeo (1994), “Comment on ‘Neural Networks: A Review from a Statistical Perspective,’ by Bing Cheng and D.M. Titterington,” Statistical Science, 9 (1), 38–42.
4.
BreimanLeo (2001), “Statistical Modeling: The Two Cultures,” Statistical Science, 16 (3), 199–231.
5.
HandDavid (1998), “Data Mining: Statistics and More,” The American Statistician, 52 (2), 112–18.