Culture war on the court: Framing the 2024 volleyball season of San José State University in popular media

Abstract

San José State University (SJSU) athletics typically does not attract much national media attention. The team became a topic of discussion during the 2024 U.S. presidential election, where trans athletes’ participation in sex-segregated sports became a political issue. The current study investigates how news outlets framed SJSU’s volleyball season and set an agenda that contributed to the broader culture war over trans athletes.

Keywords

agenda setting content/coverage minorities/diversity press and society women

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