The Magic of Alchemy: Exploring the Human-Computer Interaction Practices of Generative Artificial Intelligence Enthusiasts from the Perspective of Philosophy of Technology

Abstract

Building upon existing geek studies and grounded in the philosophy of technology, this paper explores the human-computer interaction practices of technical enthusiasts in the era of Generative AI through qualitative interviews. Artificial intelligence (AI) technology can be understood as a digital object undergoing a continuous process of individualization. While technical enthusiasts assemble technical elements, invent technical individuals, and deploy technical infrastructure, they also function as technical individuals themselves. Together with AI, they co-construct an associated milieu, developing discursive and existential relationships in both technical and material senses. Furthermore, technical enthusiasts are capable of mastering the causal logic and temporal relationships of AI systems. Through ready-to-hand engagement and iterative “alchemy” (fine-tuning/training), they drive the process of technical individuation forward. Drawing on the phenomenological circuits of protention and retention, AI technology serves as “tertiary protention” and “tertiary retention,” intervening in the individuation process at both psychic and collective levels; in this process, technical enthusiasts act as vital transducers (transducteurs). While AI technology can be a poison, it can also serve as a remedy. Although human-machine practices do not rule out the possibility of technical alienation, this paper emphasizes the potential of technical enthusiasts as “alchemists” and the “magical” capabilities possessed by humans, thereby highlighting the agency of the subject.

Keywords

Fans individualization individuation technical enthusiasts artificial intelligence

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