This study explains how generations X, Y and Z share similarities and differences in work values and career preferences. The authors attempt to understand the work values and career preferences of Gen Z with a focus on India as the cultural context crucially contributes to generational differences (Erickson, 2009, Generational Differences Between India and the US, Harvard Business Review). While researchers portray that the generational values often develop in the formative years (Strauss & Howe, 1992), this article attempts to understand the evolution of Gen Z in light of the COVID-19 pandemic and how it aligns with or urges change in prominent developmental theories. These findings can form a base for future research and potentially draw implications for organisations, managers, communities and individuals.
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