Leadership wisdom lies in building enduring value for the firm. In a context of rapid technological change influencing the world of work, leaders need to focus on excellence in core aspects of production, sales and service. More than emotional forms of storytelling, excellence in core activities will help firms to build value for customers and themselves. At the same time, leaders need to build a balance between the value propositions of their firms and communities. They need to ensure that the changing world of work does not create unreasonable stress and precariousness for community actors.
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