Abstract
This short caselet focuses on the challenges and opportunities presented by an unanticipated “viral” moment for the Tennessee Peanut Company, a small start-up company still in its infancy. After receiving unsolicited recognition from a leading Twitch streamer, Dr Lupo, the company experienced explosive sales orders which repeatedly crashed their website and sales order inventory system, leading to massive levels of sales of sold-out products. The case challenges students to determine how they would respond to a similar viral moment which simultaneously presents growth opportunities and many operational challenges and risks.
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