Crowdfunding and Museums: A Field Trip Exemplar in the United Kingdom

Abstract

This article sketches a project designed for an undergraduate course dealing with social contexts of entrepreneurship. The learning activity asks students to devise a reward-based crowdfunding campaign for a museum. The project relies on a field trip to a museum where students gather a better understanding of fiscal and brand visibility challenges currently unsettling these types of organizations. The project draws on intra and extra classroom activities that integrate innovative trends in entrepreneurship teaching, bridging theory, and real-life applications. The exercise motivates students to design solutions, develop collaborations, and cocreate value processes with the organization and diverse actors. The activities span over a 4-week period with tasks prior, during, and after the museum field trip, culminating with a presentation of a crowdfunding campaign. The pedagogical value of this exercise relates to students cocreating entrepreneurial action with a client/entrepreneurial organization within a resource-constrained environment, which motivates the design of innovative crowdfunding campaigns and empathizes with the entrepreneurial demands placed on cultural organizations. Cultural, social, and creative problem-solving competencies for working in international and multidisciplinary teams around crowdfunding can be expected as outcomes. This exercise can be advantageous for courses dealing with the multifaceted dynamics of social contexts of entrepreneurship.