Family businesses dominate the corporate world but there is much we don’t know about them. Managing non-family talent is one under-researched area which we explore here, using a context-specific analysis on multiple levels, including qualitative data from interviews with family business owners and non-family talents in strategic family business positions in Germany, Austria and German-speaking Switzerland. Based on stewardship theory and our empirical results, we suggest a framework that explains the particular facets of talent management in this context, characterised by the emotional attachment of the family and involvement in the business. Our findings show that primarily the values and attitudes of families shape the specific family business talent management approach, which is embedded in the particularities of the family business culture at the meso level and in region-specific macro-level factors.
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