Due to the intensifying “war for talent”, companies are increasingly looking to position
themselves as attractive employers. They are also increasingly communicating their global
talent management (GTM) programs through their websites and job advertisements. However,
to date, there is a dearth of research as to whether the presence of GTM programs increase
the attractiveness of companies for talent, and to what extent this effect is shaped by
the contents of GTM programs and the cultural background of talented individuals. This
paper seeks to overcome these deficits by presenting an experimental investigation of the
influence of GTM programs on employer attractiveness and how this is moderated by culture.
It shows that employer attractiveness is not influenced by GTM programs per se, but rather
by the contents of GTM programs and the cultural background of talented individuals.
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