Mastering Creating Value

Abstract

People need to update their capabilities to compete against (or collaborate with) robots and artificial intelligence (AI) in the twenty-first century. It is hard to know where to start when making a comprehensive list of so-called necessary twenty-first-century skills. To keep things simple, it is better to start by setting a clear goal rather than focusing on skill acquisition. Therefore, this article intends to be a guide for creating value schools that focus on creating value. We will focus on the following three main points. First, the perspective of service-dominant (S-D) logic leads to focusing on creating value goal, which demands active involvement from all of us (including creating value school students) to create value for our communities in our own ways. Second, we stress that the skills that create value are useless if the students cannot discriminate targeted value from pointless value. Therefore, a mental map of targeted value must be drawn up before creating value skills, as theorized by Learning Sciences. Third, collaborative problem-solving is the best way to create value. Visual diagramming is a particularly powerful tool for collaborative learning. However, it is useless for students to acquire visual diagramming skills—even if the target issues of the diagramming are real problems—unless they have a mental model of targeted value on an individual level. The appendix of this article provides a design for the ‘Creating Value Challenge’ that connects creating value school students to deepen collaborative learning to further create value on a worldwide scale.