Abstract
Entrepreneurial approaches and privatisation practices have been widely embraced by academic and professional leadership teams in UK universities, arguably to ensure that the existing chasm between universities and society is bridged. Departments specialising in economics and business have transformed into mechanisms for disseminating knowledge reconfigured to meet the social and economic demands of the contemporary ‘entrepreneurial’ university. This article, through a comprehensive review of the extant literature, argues that the entrepreneurial practices and performance-driven metrics adopted by UK universities have largely suppressed academic pluralism, theoretical development and heterodox thinking. We are of the view that market practices, in conjunction with managerial-type approaches aimed at satisfying specific institutional and individual performance metrics, raise ethical concerns that undermine the established role of academia. The preservation of the university’s traditional role as an institution that promotes intellectual inquiry and pluralism, seeking factual and new knowledge by cultivating virtues and creativity, requires renunciation of the current model, which has transformed universities into ‘businesses’, and academics into ‘entrepreneurs’. Several alternative propositions are offered which, if considered, may help restore the sacrosanct role of the university as an institution of
Keywords
Introduction
Neoliberalism is a dominant ideological system in economics and politics. It focuses on the significant role of the market economy in spurring economic activity and facilitating social progress (some interesting discussions can be found in Azevedo et al., 2019; Kotios & Galanos, 2012; Navarro, 2007). 1 In recent years, there has been increasing concern that this ideology has infiltrated academia, leading to a shift towards more market-oriented approaches in both teaching and research (e.g., Buchbinder, 1993; Connell, 2019; Häyrinen-Alestalo & Peltola, 2006; Maisuria & Cole, 2017; McMillan Cottom, 2018; Mintz, 2021; Mirowski, 2011; Sá & Amaral, 2023; Schraedley et al., 2021; Slaughter & Rhoades, 2000). One of the key ways in which neoliberalism has impacted academia is through the increasing emphasis on economic efficiency and cost-cutting measures to achieve budget surpluses. 2
One can argue, however, that this approach has led to a growing focus on short-term financial considerations and managerial and recruitment strategies rather than on long-term investments in university education and research. For example, we have recently seen many universities significantly reduce funding for programmes and departments which are deemed to be less profitable, 3 whilst at the same time, tuition fees (especially for postgraduate students and international students) and other miscellaneous costs incurred by students have increased (e.g., Lewis, 2023; Lewis et al., 2024; Newfield, 2025; Roberts, 2021; Wright, 2018). In addition, new entrepreneurial ventures between universities and private corporations 4 have been forged in an attempt to fund research and other lucrative academic activities (e.g., Cohen et al., 1998; Florida & Cohen, 1999; Gulbrandsen et al., 2011; Gulbrandsen & Aanstad, 2015; Harvey, 2005; Muscio et al., 2013; Van Looy et al., 2004). Such responses and initiatives may, however, be perceived as strategic manoeuvres aimed at ensuring institutional survival and competitiveness 5 while showcasing engagement with and impact on society’s evolving needs and challenges. Yet, it remains uncertain whether these strategies can yield sustainable long-term benefits.
In this article, we introduce the concept of the entrepreneurial university (see also Clark, 1998; Slaughter & Leslie, 1997), characterised by market-driven practices that foster industry collaboration (e.g., creating spin-offs, patenting, licensing, forming strategic partnerships) and the commercialisation of research and teaching. Although these strategies are implemented to enhance universities’ competitiveness by meeting key performance metrics and improving rankings, they may also raise concerns about academic quality. As Aristotle asserts in
In 1860, the economist Henry Dunning Macleod coined the concept of ‘Gresham’s law’ (named after Sir Thomas Gresham) to suggest that in an economy, ‘bad money drives out good money’ (see Selgin, 2020). In other words, when there are two forms of currency in circulation and one is of lower value or quality, people will hoard the better currency and spend the worse. In the context of academia, this principle can be applied to indicate that focusing predominantly on existing metrics and entrepreneurial practices to assess the performance of a university and its academics is bound to compromise the pursuit of knowledge and academic rigour. 7 Plainly put, coercing academics to prioritise potentially unreliable performance metrics may sideline more foundational academic interests, such as critical thinking and rigorous research. Academics who meet the stated performance metrics will be rewarded handsomely with funding, promotions and other incentives, while those who fail to do so may be marginalised or even penalised. Over time, this could lead to a situation where the pursuit of knowledge and academic rigour is driven out by the focus on meeting performance metrics (which may fail to accurately reflect true performance and ability) and the increasing need to demonstrate entrepreneurial practices and industry engagement.
The emerging market-oriented approach to academia has shifted the emphasis towards more measurable outcomes and quantifiable metrics as the means of assessing the performance of both institutions and academics. The critical question, however, is whether, and to what extent, these approaches steer academia away from the traditional educational values of academic knowledge, freedom of thought and virtue? As Rousseau noted (ed. 1964, p. 58): ‘One no longer asks if a man is upright, but rather if he is talented; nor of a book if it is useful, but if it is well written. Rewards are showered on the witty, and virtue is left without honors’. How relevant do we think Rousseau’s rhetorical dilemma is today? More importantly, how closely do we think his ideas reflect the contemporary nature of what appears to be an entrepreneurial and performance-metrics-driven university? Addressing this salient question has motivated this study. By drawing parallels to ‘Gresham’s law’, we raise a number of concerns pertaining to the potential threats to which academia is exposing itself when it prioritises performance metrics and entrepreneurial practices within its structures.
When viewed in light of this conceptualisation of the entrepreneurial university, it can be seen that the UK university has become synonymous with laissez-faire economics ingrained in the prevailing doctrine of the free market. It has transformed into an apparatus for disseminating knowledge, which has been restructured to serve the social and economic needs of capitalism. Consequently, it can be contended that the UK university has taken on the responsibility of promoting and producing knowledge, technology and skilled individuals that align with the interests and demands of a business world functioning within a purportedly competitive economic landscape (McMurtry, 1991). The survival of the fittest is a mantra that pervades the higher education arena, being as relevant to the continuing fight to climb the league tables of highly ranked universities as it is to the lists of top researchers. In this context, universities adopt practices that promote privatisation, casualising the workforce and outsourcing support services so they can focus on fields that are easily monetisable, while academics lobby and network so as to increase their prospects of publishing in elite journals and generating research income for their institutions (e.g., Aistleitner et al., 2023; Ferrara, 2021; Ghosh & Liu, 2019; Samitas & Kampouris, 2018; Siganos, 2021).
As such, the traditional mission of the university has been superseded by reformed institutions, populated by academics who operate in ways more commonly seen in the corporate world. It can, therefore, be argued that, to a certain extent, academia no longer strives to cater for societal development through the pursuit of excellence in education, and nor is research conducted across scientific disciplines in an environment of unfettered academic thinking and educational stimulation. Competitiveness and efficiency dominate the agenda of a university Dean’s strategic development plan, with emphasis on digital marketing techniques through which the university’s ‘products’ may be sold to prospective ‘clients’ (e.g., students, accreditation bodies, funders).
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Academics, too, have entered the race for academic fame and prestige, utilising institutional and individual marketing tactics and partnerships that facilitate their own appearance and position in various academic lists, allowing them to meet the performance measures of teaching, research and external income set by their university and future employers. Thus, academia’s evolving
In this article, we draw on examples from economics and management—two disciplines that shape market logic and influence educational models—to argue that the rise of neoliberalism in academia has eroded universities’ autonomy, hindering their ability to fulfil their traditional missions of generating innovative knowledge and fostering virtues and creativity. In particular, within the new university, the space for critical thinking, debate, dissent and academic innovation has become less ‘profitable’ for all parties involved. The new focus on economic efficiency and measurable outcomes can lead to the suppression of dissenting views, and to a culture of corporatisation that prioritises conformity over creativity, profit over knowledge and performance over virtue (see Bousquet, 2008 for an interesting discussion of this). We argue that the main purpose of higher education should be restored, and that both university management and academics must reject the current model that focuses on rankings and other performance metrics; hence, they should redirect their energy and resources to
The rest of this article is organised as follows: we first discuss how the traditional university has evolved into the entrepreneurial university. The next section touches on the unfolding transformation of academic research and the marginalisation of heterodox thinking in academia, drawing examples from the economics and business fields. We then elaborate on the university’s dependence on performance metrics and the marketisation of these, incorporating a discussion of the implications of the key national quality assessment frameworks. In the penultimate section, we offer ten tentative propositions, and the article concludes with some final remarks.
Today’s Entrepreneurial University
Academia has been going through significant changes, with several universities moving beyond their traditional national role to become dominant actors in an international market for higher education, where competition is fierce (see e.g., Compagnucci & Spigarelli, 2020). 9 Traditional public-sector funded universities have now turned into establishments that operate in a free-market economy 10 where they generate their own market-derived revenues, or even into corporate-run private universities that have the pursuit of profit at their core. As such, universities have transitioned into a novel entrepreneurial entity, which is perceived as a vital component of governmental and corporate initiatives to export educational programmes that drive economic growth and prosperity.
This trend mirrors how the management of the national public sector began to evolve in the 1980s, a decade when many countries embraced privatisation, commercialisation and corporatisation initiatives in their public sector landscapes (Olson et al., 1998). In this nascent academic environment, a value-for-money viewpoint adheres to the principles of a market-based system, where the management focuses on competition, generation of revenue and cost efficiency. In this context, performance is constantly gauged at both organisational and individual levels (English et al., 2005; Hood, 1995; Jansen, 2008; Lynn, 1998). The core element of the emerging academic structure is the direct connection of the production of new knowledge with the capitalist mode of production, whilst at the same time maintaining some links to the societal imperative. The objectives of the university have now been aligned with capitalism’s production and accumulation mechanisms in all three of its fundamental fields: research, education and administration.
Research activities linked to state funding have assumed greater prominence in the new entrepreneurial academic environment, especially in more-teaching oriented post-1992 Universities. As such, universities have turned into research centres that provide support for the neoliberal economic agenda of the many national governments that view themselves as the facilitators rather than the providers of services, which enables them to reduce their role in providing services and infrastructure. According to Funnell and Cooper (1998), the notion of limited government is rooted in the belief of economic rationality, which holds that societal optimality can be achieved by prioritising the delivery of maximum economic benefits to the largest population within the community. It can be argued that nowadays, research is also ‘industrialised’, in that it is mass cultivated and much more directly subordinate to the needs of capital. Knuteson (2011), for instance, explores how the economic framework of fundamental science is shaped by capitalist systems. Likewise, other scholars (e.g., Mirowski, 2011; Slaughter & Leslie, 1997) have offered valuable insights on this matter. Research now requires input from not only academics but also specialised staff with professional and industry-specific skills and experience. As such, demonstrating entrepreneurial skill—through competing for public and private grants to fund research—and societal impact has influenced the strategic actions of universities and academics (Karo et al., 2016).
University curricula and teaching have been significantly shaped by emerging market trends, with a notable preference for science, technology, engineering and mathematics (STEM) fields over social sciences, humanities and arts for people and the economy (SHAPE). STEM fields are often associated with commercialisation practices, intellectual property and economic growth. Their graduates typically enjoy higher earnings (Conlon & Patrignani, 2015), and their contributions are viewed as strategically important by policymakers (Hessels et al., 2009; Nightingale & Scott, 2007; Van Langenhove, 2012). This prioritisation has led to funding disparities, with SHAPE disciplines facing significant challenges, including organisational downsizing and budget cuts (OfS, 2021). To sustain their existence, SHAPE fields are increasingly encouraged to adopt entrepreneurial practices, such as commercialising academic activities. Universities, in turn, are evolving into entrepreneurial entities, contracting with private sectors which establish consumer markets within academic spaces. STEM entrepreneurship has been further bolstered by higher education, with programmes fostering entrepreneurial mindsets, startups and commercialisation efforts (Pavone, 2019), and by the evidence that STEM degrees lead to more lucrative careers (Knox, 2023). Demiralp et al. (2017) highlight the role of advanced education in driving entrepreneurship within STEM fields. This shift underscores the market-oriented transformation of university priorities and the implications this has for higher education.
In addition, academics are slowly losing the exclusive privilege of running universities, with the role, especially in the Western world, being gradually handed over to professional managers (for some useful discussion, see Deem, 1998; Delucchi et al., 2021; Gasser, 2024; Graeber, 2018a; van Houtum & van Uden, 2022, among others). Such managers aim to fulfil student and financial goals, alongside societal needs, by harnessing their entrepreneurial drive and vast managerial and corporate expertise. Perhaps not wrongly, Soley (1995) argues that the university space is not so very different from the market, in that its management now requires an entrepreneur.11 Interestingly, Dyer et al. (2021) have found that higher-performing researchers are less likely to take on administrative roles. While there are research voices critiquing the entrenchment of managerialism in universities, academics may conform to the new regime for career advancement, particularly in uncertain environments (e.g., Anderson, 2008; Graeber, 2018b; Kalfa et al., 2018; Troiani & Dutson, 2021). While some studies examine the roles that deans and executive management play, particularly in relation to compensation and performance (e.g., Cheng, 2014; Bachan, 2008; Bachan & Reilly, 2017; Johnes & Virmani, 2020), there remains a critical gap in understanding how their decisions on leadership appointments and university strategy influence education, regional development and societal value. Moreover, the mechanisms for measuring these impacts and integrating accountability into governance structures warrant further exploration.
To analyse the evolving dynamics within academia and the transition from a traditional university to an entrepreneurial university, various existing theoretical perspectives can be utilised. For example, the Institutional Logics Perspective (Thornton et al., 2012) examines how institutionalised norms and values influence organisational behaviour, offering a lens to explore the interplay between academic logic—focused on knowledge generation, intellectual rigour and theoretical diversity—and market logic, which prioritises metrics, industry collaboration and revenue generation. This framework allows us to investigate the shift from traditional academic values to market-driven imperatives under neoliberal ideologies. The complementary Critical Theory (Hansen & Caterino, 2019) critiques the broader implications of neoliberalism for public institutions, which include the commodification of knowledge, instrumentalisation of education and standardisation of research aligned with market demands. Together, these theoretical frameworks can provide a comprehensive basis to examine the consequences of these trends for academic freedom, theoretical diversity and intellectual rigour, particularly within economics and business departments as they navigate the pressures of a market-oriented academic environment, especially given their close connection to the economy and prosperity. In this article, although we acknowledge the usefulness of such frameworks, we have deliberately avoided adhering to a specific theory or framework. This decision stems from the recognition that the debate on education is highly complex and cannot be neatly confined within the context of particular narratives or approaches. 12
The Transformation of Academic Research
Empirical Research Versus Theoretical Novelty in Economics and Business
Economics has evolved since Aristotle used the term
Turning to the social sciences as a whole, Nobel prize-winning physicist Richard Feynman has stated that, ‘Social science is an example of a science which is not a science; they don’t do [things] scientifically, they follow the forms—or you gather data, you do so-and-so and so forth, but they don’t get any laws, they haven’t found anything’ (Feynman, 1981, p. 22). 13 Similarly, Romer (2016) provided a critical perspective on macroeconomic modelling, implying that theory and empirical rigour should go hand in hand. 14 Taking Feynman’s point of view at face value might imply that the only way to turn economics and business into hard sciences would be through innovative thinking 15 and theoretical pluralism (see also Barth & Rommel, 2019; Dobusch & Kapeller, 2009, 2012). As Rodrik (2011, p. 134) has pointed out: ‘The world is better served by syncretic economists and policymakers who can hold multiple ideas in their heads than by “one-handed” economists who promote one big idea regardless of context’.
In the current digital era, researchers have unprecedented access to granular data sets (Einav & Levin, 2013, 2014). Statistical software, supported by the strides made in computational machine learning algorithms and big data analytics, can analyse data of different forms and sizes both quickly and efficiently (Galison, 1996). These advances in data analysis have strengthened the role of applied research, forcing a more direct connection with the economy and the market. Also, economics and management/business research has gone beyond traditional and structural econometrics to include, for example, natural and laboratory experiments, randomised control trials and quasi-experimental methods; one might argue that such methodologies make economics and business more interactive with other disciplines (Backhouse & Cherrier, 2017).
We postulate that economics began its gradual shift towards empirical dominance in the 1930s, the decade when econometrics was formalised, as marked by the establishment of the Econometric Society.
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However, the transition was not smooth, with many economists (e.g., Brown, 1972; Hendry, 1980; Leontief, 1971) criticising the use or misuse of econometrics in the field of economics. From 1970, the use of empirical models in rigorous and prestigious scientific journals of economics (e.g.,
Although the use of applied econometrics and statistics has not made theory redundant, it has certainly contributed to the view that statistical and econometric research is more prestigious and far superior to its theoretical counterpart, and it has led to a sharp disengagement from important branches of learning, such as philosophy, history and political science, in favour of mathematical modelling and statistical analysis (Bögenhold, 2020; Hamermesh, 2013, 2017; Rodrik, 2015; Sharma, 2020). This may have led to stagnation in the production of theoretical knowledge, such that more emphasis is given to confirming the existing theories rather than to exploring new theoretical mechanisms, promoting heterodox theories or generally deviating from the status quo (for discussion of a similar effect on business research, see also Turish, 2019). This change of tack goes against Popper’s view that scientific propositions should be falsifiable (Popper, 1959), and it tempts researchers to select their data and analysis with a view to ‘hypothesising after results are known’ (known as HARKing).
The tendency of researchers to have prior knowledge of the findings before they build their hypotheses and conceptual/theoretical models appears to be on the rise. Self-reported results suggest that around 30%–40% of researchers create post hoc hypotheses or retrieve them from post hoc literature, but the true percentage is quite likely to be larger (Aguinis et al., 2020). At the same time, prior hypotheses that the empirical analysis did not support may be excluded, and reviewers and journal editors may encourage authors to alter their hypotheses to fit their findings (Bedeian et al., 2010). 17 It is therefore not surprising that most of the empirical work tends to favour the posited theoretical hypotheses (for a detailed discussion and relevant literature, see Aguinis et al., 2020). This phenomenon exemplifies how market pressures to publish in highly ranked journals may reduce the ethical standards of researchers and, thus, the quality of research itself. For example, a recent study by Askarov et al. (2024) revealed that several empirical findings published in leading economics journals may be misleading.
Reproducibility and Replicability Crisis in Empirical Economics and Business Research
Importantly, the significant turn to empirical work has led to a reproducibility and replicability crisis. Asendorpf et al. (2013) and Bollen et al. (2015) provide definitions of these terms, but, briefly, reproducibility means that if someone uses the data and methods utilised by the authors, they should obtain the same results and conclusions. Replicability means that if a researcher applies the same method of analysis to other data, they should arrive at results similar to those obtained by the existing study. Review studies have been undertaken to understand the magnitude of the crisis and the depth of the problem for the economics and management disciplines (e.g., Brodeur et al., 2024; Hensel, 2021). The evidence tends to bear out the intuition that the prestige of individual academics and their universities is associated with higher replicability rates (e.g., Mueller-Langer et al., 2019). For instance, it has been found that in experimental economics, the rate of replication in prestigious economic scientific journals (i.e.,
The reproduction rates in prestigious management journals (e.g.,
Many steps have been taken to address the replication and reproduction crisis in the economics and business fields (e.g., Page et al., 2021). Several scientific journals have established code and data availability policies to support reproducibility, and they also require researchers to provide a number of robustness checks through self-replication or mixed-method approaches (Anderson et al., 2019; Hamermesh, 2017; Swanson et al., 2020). Robustness checks (e.g., the use of other variables, sub-samples) allow the researcher to evaluate how sensitive the model is to sample size, additional controls, interaction between variables, presence of non-linear variables, different proxy variables, alternative statistical estimation procedures and so forth. Passing a battery of robustness checks increases the credibility of the findings and, in turn, the causal relationships extracted from the analysis and upon which policy implications are based. We suggest that reproducibility and replicability would be improved if business and economics scholars were to draw on philosophy’s evidential pluralism (see Maziarz, 2019; Shan & Williamson, 2021). As Saridakis (2025) notes, taking evidence of mechanisms into account would help with the selection of better-quality data and would generate superior statistical and econometric models and approaches (including mixed methods approaches). Maintaining a degree of caution when interpreting the evidence would also be wise.
In short, it can be observed that in quantitative research there is an increased tendency for more data transparency and estimation procedure sharing. Of course, in qualitative research, which features largely in the management and business disciplines, this is more problematic since data are generally sensitive and therefore restricted (for an interesting discussion, see Freese et al., 2022). Aguinis and Solarino (2019) examine a sample of qualitative articles published in
Journal Ranking, Academic Quality and Ethical Considerations
The number of scientific journals available to researchers has increased significantly (see Savage & Olejniczak, 2022), and the hunt for more publications has dominated the academic field. A scientist’s prestige (an important component for academic distinction and promotion) is, like the fame of a university and its level of funding, directly or indirectly determined by publications (Heckman & Moktan, 2020). To this end, the ranking of academic journals is important to the academic profession because ranking determines the visibility and credibility of the research produced by scholars (Lee, 2007). The race to climb the rankings has thus intensified, particularly in a climate where many universities face financial constraints and challenges (e.g., Di Leo et al., 2024; Tóth et al., 2024). Despite the widespread use of ranking lists by many institutions and researchers, several academics recognise significant flaws in these approaches (see e.g., Grolleau & Meunier, 2024; Kochetkov, 2024; Serenko & Bontis, 2024). 19
Journal ranking systems are supposed to evaluate the quality of academic journals and determine the prestige and influence of the research they publish. However, this means that good articles may be viewed as low-quality outputs because they are published in non-mainstream economics/business journals; although such journals may be prestigious, they are nevertheless ranked low against mainstream journals (Lee, 2012). Journal rankings can thus be poor proxies for the quality of the articles in non-mainstream journals (e.g., Blackburn et al., 2024; The Metric Tide, 2015). This has led some economists (e.g., heterodox) to establish their own ranking lists to assess the quality of their work (Lee & Elsner, 2008).
The likelihood of publishing in a top-rated journal may vary for reasons other than the quality of the article. The researcher’s network, the composition of the journal’s editorial board, the reputation of the researcher’s institution and its geographical location are all factors that may impact the likelihood of an article being accepted for publication. Specifically, extant evidence on the impact of author–editor connections suggests that the number of articles an author publishes in a given journal depends significantly on the author’s relationship with an editor of that journal (Brogaard et al., 2014; Colussi, 2018). Furthermore, as Laband and Piette (1994), Medoff (2003) and Brogaard et al. (2014) demonstrate, articles by authors who are socially closer to editors receive significantly more citations. Addis and Villa (2003) and Colussi (2018) have highlighted the importance of networks in academic journals’ boards and publications (e.g., former graduate students, presence of gender biases), while Hodgson and Rothman (1999) have found that economic journal publications are linked to institutions and geographical location (see also Aistleitner et al., 2023). More recent research by Bethmann et al. (2023) made similar findings, suggesting that there are strong institutional ties between top-rated economic journals and prestigious US universities.
We argue that the system in which the economics and business journals currently operate largely uses mainstream criteria, generating a series of ethical concerns. First, there is a lack of transparency in the ranking process. Journal rankings use different methods and criteria to determine rankings across different disciplines, making it difficult for scholars to understand how the quality and potential research impact of their individual research is being evaluated. Transparency and clarity problems can lead to bias and manipulation in the ranking process and judgment. Another ethical concern is the potential for conflicts of interest. Many journal ranking systems (as well as the rankings for best researcher) are based on the number of citations the journal or author receive, which can incentivise citation trading and other practices (e.g., marketing their research in social media) to boost their rankings. 20 This can lead to a bias towards research published in journals with high visibility and impact factor, even if the research itself is not of high quality (Hamermesh, 2018). A third ethical concern is the negative impact of journal ranking on the diversity and inclusiveness of the academic community. The emphasis on publishing in high-ranking journals can lead to a homogenisation of research, with scholars focusing on the topics and research methods likely to be viewed favourably by the ranking systems. This can also lead to a lack of representation and visibility of scholars from underrepresented groups.
Performance Metrics and Marketisation
The educational process has become increasingly standardised, prioritising specific performance metrics at the expense of the reflective and critical research character it once embodied. The model of university excellence currently being promoted suggests that the only way to survive the competition and become a leading institution is through specialisation and/or commercialisation in specific research/teaching areas. Specialisation has thus become synonymous with competition, which is effectively linked to private interests that may not prioritise knowledge over profits. In this fiercely competitive environment, universities that are deemed to be excellent will not only reap the benefits of being reputable institutions, they will also reap financial benefits through attracting more students and government research funding.
The Research Excellence Framework (REF)
The allocation of government research funding in the United Kingdom is subject to formal research assessment, known as the REF. 21 The allocation of funds to educational establishments via this evaluation procedure has transformed universities into fiercely competitive entities, racing to extend offers to scholars who demonstrate an impressive history of publishing in esteemed journals. The state of the prevailing competitive-driven landscape in academia has been eloquently depicted by Peter Higgs, a Nobel laureate in physics in 2013, who asserted that the likelihood of him securing an academic post in the present milieu would be quite minimal (The Guardian, 2013).
The REF framework aims to assess research quality using standard peer review procedures, taking into account factors such as the journal’s prestige and ranking, and the study’s impact factor. Universities use the criteria to decide whether to submit a particular study for REF evaluation. As a result, the process has given rise to the development of a league table, similar to those found in professional sports, which partly influences the individual REF submission. Lee (2007) and Lee et al. (2013) argue that such assessment procedures may stifle the economics discipline and, more significantly, fragment the research pipeline of academics.
For example, the narrow focus on mainstream economics in these ranking systems appears to have marginalised heterodox economics and other alternative approaches (including institutional, gender, Marxian, post-Keynesian and ecological economics). 22 This is due, in part, to the fact that the ranking systems are based on metrics such as citation counts, which are heavily influenced by the dominant neo-classical paradigm. As a result, journals that publish heterodox research and/or research that adopts an interdisciplinary approach are often overlooked or ranked lower, regardless of the quality or impact of the research they publish. This narrow research focus has serious implications for heterodox economics and for the wider discipline of economics and business. To elaborate, by marginalising heterodox approaches, journal ranking systems discourage researchers from exploring alternative perspectives and methods, which can limit the diversity and robustness of economic thought. Moreover, by prioritising mainstream/neoclassical economics, journal ranking systems can also discourage academic institutions from investing in heterodox research and from offering courses and programmes in alternative approaches to economics and business.
According to Stockhammer et al. (2021), the REF 2014 for Economics, Business, Politics and History was dominated by outputs submitted to a fairly small group of journals. As a result, journals subscribing to the heterodox tradition were marginalised, compromising pluralism and academic freedom in economic-related research. 23 This finding is in line with Laband (2013), who found that a small elite of high-impact economics journals have topped the list rankings (such as the CABS list in the United Kingdom) for many years. This is concerning because within the academic sphere, one of the key responsibilities—arguably the most pivotal—of a researcher (who is inherently intertwined with the cultural realm) is to present alternative perspectives, approaches and methodologies for our exploration of the world. Specifically, in an era in which economic, societal and environmental challenges have intensified, some researchers have argued that policy based on orthodox/mainstream economic research may not provide the solutions needed to address these challenges (for interesting discussion, see Mazzucato, 2016).
Teaching Excellence Framework (TEF) and National Student Survey (NSS)
Teaching is the backbone of the university. Within an academic environment permeated by entrepreneurial management approaches, there is a distinct and growing trend to evaluate teaching through student satisfaction questionnaires. This trend reflects the belief that student evaluations provide valuable information about a lecturer’s effectiveness in the classroom; as such, the evaluations are used to inform decisions about teaching and professional development (for discussion, see, e.g., Gaertner, 2014; Mandouit, 2018). In other words, student satisfaction questionnaires can provide valuable insight into the student learning experience, allowing facilitators to understand what is working well and what needs improvement from the student’s perspective. This information can be used to make positive changes to teaching practices and improve student engagement and learning outcomes. Moreover, student satisfaction evaluations can serve as a valuable tool for faculty development, helping to enhance and refine existing teaching practices.
To this end, the TEF and NSS can inform universities about the quality of the academic programmes they offer to students, informing them how to alter their delivery, pedagogic strategy and teaching methods to enhance their students’ skills and learning experience. While TEF results are linked to tuition fees, this is not the case for NSS, although the latter forms part of the former’s data submission. However, this approach has limitations, and it is important to consider both the benefits and drawbacks of using student satisfaction questionnaires as a means of evaluating teaching. For example, several studies raise concerns about the effectiveness of these performance metrics and teaching quality (for further discussion see, e.g., Agnew et al., 2016; Stroebe, 2020).
Student evaluation scores are currently used to inform decisions related to the programmes offered by an institution, the structure of such programmes, and the content of the individual modules. They are also used to assess promotions, tenures and academic performance in general. However, the scores can be misleading or inadequate for several reasons. First, student evaluation surveys have limited scope because they predominately focus on specific aspects of teaching, such as the academic’s organisation, clarity and enthusiasm. Some aspects they may not capture include the quality of the material used, the content and depth of the knowledge introduced, and the facilitator’s ability to create a positive learning environment. Second, student satisfaction surveys can be influenced by student biases and personal preferences, which can affect the validity of the results (e.g., Daskalopoulou, 2024). For example, students may rate an academic more favourably because they are perceived to be easy-going or lenient rather than because they have excellent teaching skills. Also, students may use different parameters to assess quantitative modules versus non-quantitative modules (e.g., Bhave & Murthi, 2024; Stroebe, 2020) and modules based on mainstream approaches (which are prevalent in economics and businesses) versus alternative heterodox approaches (e.g., Marxian economics; Schneider, 2013). Third, relying heavily on student satisfaction questionnaires can incline academics towards pleasing students rather than towards expecting them to engage in the critical thinking that promotes deeper learning and technical knowledge acquisition (e.g., Stroebe, 2016). Fourth, universities have engaged in various incentives to encourage students to complete the surveys, and the different incentives (e.g., financial incentives via vouchers and charity donations) may have different effects on the students’ response rates and evaluation scores.
While student satisfaction surveys have the potential to provide valuable information about teaching effectiveness, they should not be used as the sole or even most important means of evaluating teaching or determining the fate of academics. Rather, they should be seen as one of several tools to assess teaching, along with other measures such as student learning outcomes. Student learning outcomes can be measured through assessments, which provide objective data on student performance, evidencing how well the student comprehends the subject matter. Such assessments can allow departments to make data-driven decisions about teaching and professional development. However, most of these assessments capture student feedback at the time of assessment, and the true value of a course may only be fully realised in retrospect. For example, Greene and Saridakis (2007) show that there is a mismatch between the skills that are developed while at university and those that are actually utilised by graduates (e.g., problem solving, communication skills).
While the TEF and NSS can provide valuable information for universities to identify areas for improvement and best practices, there are limitations to their truly improving teaching quality. Relying heavily on such metrics may detract from broader educational goals and values. For example, focusing on employability may lead universities to prioritise vocational training and/or apprenticeships at the expense of broader intellectual development or the promotion of critical thinking—fundamental qualities that a university education ought to nurture. Similarly, being overly preoccupied with student satisfaction surveys may lead universities to focus on student comfort and convenience over academic challenge and rigour. Ultimately, the goal of improving teaching quality should be a collaborative effort between universities, students and other stakeholders, and it should be built on strong educational foundations conducive to academic excellence and student learning.
The Knowledge Exchange Framework (KEF)
The KEF is a benchmarking element used in the UK university sector as a means of linking research with societal impact and demonstrating external engagement and influence (for interesting discussions, see, e.g., Hoffman, 2021; Upton, 2014). The REF and the Higher Education Funding Council for England (HEFCE) define impact as ‘an effect on, change or benefit to, the economy, society, culture, public policy or services, health, the environment or quality of life’ (Wilsdon et al., 2015, p. 6); the Economic and Social Research Council’s Pathways to Impact defines it as ‘the demonstrable contribution … to society and the economy’. Demonstrating research impact is, therefore, vital to universities and academics. However, establishing the extent of impact is difficult. The impact may be felt by various stakeholders in the short term and/or long term, it may be financial and/or non-financial, the magnitude of its effects may change over time, and the funding of the impact can be relevant (funding may be private, public or even non-existent in that the research is carried out as part of normal academic duties). It takes time for a researcher to produce an influential piece of work that will affect society and/or the economic or business world’s way of thinking, and it can take longer again for an effect to start to show, especially if it requires changes in attitudes and behaviours. In fact, a recent study by Hyland and Jiang (2024) found that several submitted impact case studies contained hyped claims.
That being said, one can argue that economics or business research is inherently investigative, theoretically oriented, and critical in nature. Its findings may be abstract rather than concrete or have a significance that only becomes apparent after a considerable period. As such, it is arguable that the requirement for every study to articulate a solid (immediate) policy implication and a clear contribution to society is excessive (see also Watermeyer, 2016). Also, as discussed earlier, economic and business models are often sensitive to the data and specifications used, producing different results and inconsistent causal inferences. The discrepancies between studies make it difficult to draw robust conclusions for the causal relation between variables, with consequences for the crafting of implications for political decisions. Although many scientific journals are very careful with the use of the term ‘causation’ (i.e.,
Overall, the KEF may be a valuable tool for universities and policymakers to evaluate the impact of knowledge exchange activities, but it is important to acknowledge that the specific framework has many limitations in its ability to accurately capture the diverse and complex nature of what constitutes impact.
Discussion and Tentative Propositions
Capitalism is often depicted as an economic system that promotes democracy, which is primarily seen as being fuelled by governments elected through democratic processes, a topic that scholars such as Merkel (2014) and Milner (2021) explore further. In this context, any issues that arise, such as inequality, social and environmental degradation or underfunded education, are attributed to inadequate government policies, which can be rectified through effective human agency and careful planning. As participants in this system, universities are compelled to find a way to compete in the expanding global education markets. Their survival hinges on their ability to swiftly adapt to this new global economy (Mattei, 2014) and generate enough revenue to compensate for any reductions in state funding.
It is time we re-examined the role of the university as an institution that generates and disseminates knowledge in today’s society. Universities have adhered to the principles of the free-market ideology, whether by choice or out of necessity, by embracing hard-core management practices, such as maximising organisational performance through control (e.g., Guarini et al., 2020; Melo, 2010; Mitra, 2009; Parker, 2011; Sarpong & Adelekan, 2024). But this pursuit of economic objectives comes at a cost. The compromise of educational principles and erosion of academic autonomy may lead to a deeper sense of detachment from the academic realm. Therefore, the university, as an integral part of society, must retain its role as a nurturing environment for academic freedom and the advancement of knowledge. It should serve not only as a facilitator of education in a broader sense but also as a source of general scientific knowledge that holds practical implications for the betterment of society. To this end, we offer ten educational propositions as food for thought to stimulate further debate in the academic community.
First, the public character of the university should be re-established, starting with the abolition of university fees. It is estimated that about 90% of the United Kingdom’s ‘home’ students support their studies (tuition fees and maintenance) through student loans (OECD, 2022), with the average student debt being in the region of £46k (Bolton, 2024). The OECD (2022) suggests that 53% of the students’ loans are not repaid. Student debt can act as a deterrent to embarking on education (Callender & Mason, 2017) and entrepreneurship (Revzin & Revzin, 2019), and it can also affect the personal autonomy and wellbeing that are an important part of a democratic society (Martin, 2016).
Second, universities should promote (via non-commercial funding) academic pluralism, interdisciplinary research, and critical, diverse, and independent thinking through research that promotes social justice, equity, inclusivity, diversity and sustainability. Hence, economics and business journals should become more pluralist and tolerant of different doctrines and schools of thought (see Frey, 2003; Wu, 2007). This can minimise the influences of neoliberal ideologies, which not only promote narrow, market-focused research that fails to challenge the assumptions and priorities of neoliberalism, but also idolatrise the individualisation of achievement and an unhelpfully fierce competition among institutions, staff, students and graduates. We argue that in an era where sustainability has become a policy priority, the exploration of various theories of ethics (e.g., Aristotelian, Kantian and Existential, Utilitarian) in the context of different economic systems becomes crucial to strengthening the scientific progress that can be used to craft policy (see White, 2018).
Third, we encourage the evaluation of journal ranking systems through a critical examination and discussion that takes into account their associated impacts on society. 24 The current system often excludes or undervalues the importance and impact of research published in non-ranked or low-ranking journals (as determined by the available journal lists), even when those journals are regarded as outstanding in specific fields or geographical regions, or if they have published important research that has impacted local communities and received media attention. Hence, existing journal rankings can be a rather problematic proxy of the ability, knowledge and credentials of an academic institution and its staff, which can lead to misleading comparisons and/or conclusions. Broader criteria (e.g., geographical region, school of thought) and a variety of impact measures could be used to assess the importance of a journal article, which may reduce the pressure on academics to concentrate their efforts on publishing in a limited number of specific journals. This would have the added benefit of improving the review process, reducing replicability and reproducibility issues and facilitating the faster dissemination of academic knowledge. AI could be used to assess the quality of articles, perhaps becoming embedded in future REFs and internal assessments (Teixeira da Silva & Panagiotis, 2025; Thelwall et al., 2022). There are two caveats to this suggestion. First, if the AI is trained on data created under metric-led systems, it will likely end up perpetuating them. Second, there will need to be built-in safeguards to reduce the potential for tactical manipulations that may affect the algorithmic assessments.
Fourth, the synthesis of the editorial board is important. Editors and reviewers have much to offer, given that the review process can enhance the reliability and originality of research. But they can also jeopardise research pluralism and the review process more generally by favouring mainstream approaches, authors who belong to their network, or works that cite their own (Baccini, 2009; Campanario, 1996; Laband & Piette, 1994; Lange & Frensch, 1999; Medoff, 2003). The positive effects of such behaviours on the prestige of journals and researchers (i.e., increasing their citations and exposure) are a heavy price to pay for the negative effect on research itself by discouraging innovative research thinking and interdisciplinary alliance. Moreover, existing research has highlighted several issues related to having numerous seats on the editorial boards of various journals (interlocking editorship), gender differences, and geographical and institutional representation (Addis & Villa, 2003; Andrikopoulos & Economou, 2015; Baccini & Barabesi, 2010; Goyanes et al., 2022). Here, too, AI has potential, being able to screen articles for journals and provide review assessments, which can be included in the decision and review process (see Severin et al., 2022).
Fifth, funding research should encourage collaboration with citizens and organisations to create partnerships that engage students, faculty and community members in joint efforts to address social and economic issues and real-world challenges, promoting collective interest. Universities can thus work to build democratic, participatory communities that engage all stakeholders in decisions about institutional and local challenges, goals, policies and practices. The use of new technologies can allow citizens to participate more energetically in the decision making related to important issues such as poverty, crime, inequality, illiteracy and various other environmental and health issues (for an excellent discussion on citizen entrepreneurship, see Mitra et al., 2020). In the university context, involving citizens in assessing the impact of their local university on their community (e.g., through surveys and interviews) may provide more information about how and to what extent specific research has impacted economic and societal wellbeing (see also OECD, 2021; Patel & Gibbon, 2017; Vrydagh, 2022).
Sixth, university teaching needs to show both resilience and flexibility without losing its academic value. The COVID-19 pandemic brought significant changes to university life by introducing new technologies and hybrid teaching approaches, and the new Metaverse era is likely to further challenge the traditional university sector (for an interesting discussion, see Tlili et al., 2022). Competition among the traditional universities will only intensify as more private companies and virtual universities enter the educational sector and are granted permission to award degrees. Traditional universities are likely to be called upon to respond to these technological challenges by investing in new technological infrastructure and staff training to offer a unique high-tech educational experience to the students. Maintaining the traditional character of the university, however, has merit; for example, universities can contribute to the development of the individual as a social being and also towards the cultivation of the student as a virtuous individual. Virtual socialisation may create a falsification of reality akin to Plato’s allegory of the cave, and so it is important that we do not, as depicted in Aristophanes’ Clouds (423
Seventh, universities should explicitly set education and pedagogy as the main priority of their curricula and decision making. This would entail fostering synergies across disciplines (e.g., philosophy, history, literature, mathematics, natural sciences) through programmes that expose students to diverse theoretical frameworks, modes of thinking, ethical considerations, cultural immersion (e.g., study abroad programmes) and applied research. Such an interdisciplinary approach would equip graduates with the skills and insights necessary to more effectively contribute to sustainable development goals. The global environmental challenges we face have prompted several universities to brand themselves as sustainability ‘champions’, aligning themselves with current policies that support research and teaching in this domain. However, in an environment in which universities must navigate challenging situations that threaten their survival, and in which performance metrics are key to gaining institutional market share and power, few institutions are likely to sacrifice their own performance goals in order to achieve sustainability, which raises Kantian ethical concerns. The current performance metrics for assessing institutions and staff performance may act as a disservice to universities and societies. We suggest that departing from the current ranking system, which cultivates survival of the fittest, is the way forward. This requires the consideration of alternative economic and business models that take into account agents with heterogeneous characteristics. Universities could then act as an alternative conduit through which more realistic policy measures are envisaged to deal with the inherent challenges of neoliberal capitalism.
Eighth, institutions should promote open-access research and teaching by making research freely available to all. This would reduce the influence of commercial publishers, which are primarily concerned with the maximisation of profits (see Baccini & Barabesi, 2010). It would also promote greater access to knowledge for institutions around the world, especially in the developing world, where the fees to access knowledge can deter academics and other stakeholders from keeping up with current learning. Allowing free access to knowledge frontiers will allow gaps in information and performance to be addressed. Also, various platforms such as MOOCs, edX, OpenLearn and Alison, which enable free open learning access to courses, can spur universities to update their teaching portfolio, context and quality. Their contribution to open-access teaching initiatives can transform universities into institutions that encourage and enhance lifelong learning, and foster knowledge worldwide (see also Plan S).
Ninth, the role played by accreditation bodies and their contribution to teaching quality and research performance should be re-evaluated. The acquisition of accreditation status is celebrated by the university as a major achievement that confirms the quality of its academic activity. In the United Kingdom, there are currently more than twenty triple-accredited business schools, but there are significant discrepancies between these schools in terms of the performance metrics that measure teaching quality, research and impact. Also, research has shown that the effect of accreditation on the educational performance of the institution is somewhat unclear (Marconi, 2013; Urgel, 2007; Veretennik & Okulova, 2023). In education, the effectiveness of resource allocation to accreditation must be spelled out, and the impacts of accreditation should be demonstrated to both students and academic staff.
Tenth, university policy needs to be aligned with policy in secondary education, given that tertiary education is a continuation of what went before. We therefore need a policy that envisions a future for tomorrow’s graduates: what kind of citizens do we want to produce and what kind of world do we want them to live in? Our current extortionate system does not promote critical thinking; rather, it promotes severe competition, gives emphasis to profit, and measures professional development by performance metrics and non-academic activities. It is therefore highly likely to create challenges than those we currently face.
The feasibility of transitioning from the current academic practices based on performance metrics to a more traditional university—one that promotes vibrant and innovative ideas and where new knowledge flourishes—depends on a variety of factors related to the incumbent managerial university system, the political and economic climate, stakeholder willingness to embrace change. Moving away from a system that has become deeply ingrained will take time. Hence the tentative ten proposals offered in this article are envisaged to smooth what would inevitably be a thorny transition.
Concluding Remarks
The traditional public purpose of the universities—the generation and dissemination of knowledge—has now given way to practices that enhance the competitiveness of the university in higher education’s national and international marketplace. As a result, the focus has shifted towards prioritising the development of a highly capable and efficient workforce, which can meet the demands of the neoliberal ideology. The shift entails the allocation of resources to teaching, academic research and capital investments that are geared to generating knowledge with significant exchange value rather than knowledge per se (Lyotard, 1984). Furthermore, there have been substantial transformations in universities’ administrative practices to align them with an increasingly centralised managerial environment. These changes involve implementing bureaucratic demands such as the financialisation of academic work and the adoption of performance management for staff, which introduces individualised incentives and punishments that were previously only prevalent in corporate settings. Notably, the idea of collective effort has been supplanted by the characteristic principles of the neoliberal ideology: competition and a cutthroat mentality. The prevailing university culture now prioritises quantitative targets, job competition and rankings, which overshadow collaborative academic exploration and the creation of new knowledge. Within this framework, students are viewed as customers, and academics are reduced to mere facilitators of sterile information.
In this study we draw parallels between the potential threat that Gresham’s law may pose to the ongoing management practices in the economic and business departments of the UK’s universities. Undoubtedly, the impact of Gresham’s law and performance metrics in academia is a cause for concern because the increasing emphasis on quantitative measures of success has compromised the pursuit of knowledge, thus threatening academic freedom, pluralism, creativity and innovation. Importantly, the pressure of meeting targets set by performance metrics may compromise the ethical behaviour of both universities and academics. It is therefore unsurprising that the university sector is undergoing a crisis of identity, which is likely to determine the form universities will take in future and what role they play in society.
If the aim is to preserve the university’s identity and form, it is imperative that academic leadership and policymakers are cognisant of the unintended consequences of faithfully adhering to performance metrics, which can push universities to race for a place in the various rankings, compromising quality and ethics. For example, basing a university’s allocation of government research funding on quality assessment processes will perpetuate an already ill-defined model that favours mainstream approaches, strategies and behaviours. The need to survive in the marketplace will cause the ranking position to become academia’s goal. We suggest a more balanced approach is needed, in which strategies are devised that incentivise a broader range of research, teaching activities and criteria of assessment, thereby enhancing knowledge, critical thinking, ethical behaviour and collective interest among staff and students. Also, we stress the importance of engaging with citizens and local communities to address important challenges and measure academic impact. To this end, universities can reform their tenure and promotion policies to recognise and reward interdisciplinary, critical and community-engaged scholarship and teaching. In this way, academia can remain a vibrant and innovative intellectual social hub, where ethical and responsible individuals are nurtured. If we preserve education at its core, then we can hope for a more equitable and humane society. This article serves as food for thought in support of such an effort. As Marx once put it, ‘the philosophers have only interpreted the world, in various ways. The point, however, is to change it’ (Marx & Engels, 1976, p. 8).
Footnotes
Acknowledgements
The authors would like to express sincere gratitude to Jon Williamson, Chris Hand, Nicholas Litsardopoulos and the seminar participants from Kent Business School, Loughborough University Business School, Westminster Business School and Sheffield University Management School for their valuable comments and insightful discussions. The authors would also like to extend gratitude to the two anonymous referees for their valuable feedback and to the journal’s editor for his support and guidance.
Declaration of Conflict of Interests
The authors declared no potential conflicts of interest with respect to the research, authorship and/or publication of this article.
Funding
The authors received no financial support for the research, authorship and/or publication of this article.
