How Cities Can Apply Behavioral Science to Promote Public Transportation use

Abstract

In this review, we present and critically evaluate evidence regarding how policymakers can apply behavioral science-based strategies to encourage the use of public transportation. After briefly introducing the theoretical background, we describe selected rigorously studied interventions informed by behavioral insights. We organize the interventions into three overarching groups: (a) communication-based approaches (information provision, goal setting and plan formation, and message framing), (b) bias-busting approaches (strategies that can counter negative perceptions of public transportation, break habits by timing interventions strategically, overcome anticipated dislike of social interactions on public transportation, and tap into emotional influences on decisionmaking), and (c) technology-based approaches (feedback and gamification). On the basis of the reviewed findings, we identify the interventions that seem most promising for increasing public transportation use.