Identifying Strategic Groups Through an Inductive Mapping Activity

Abstract

This article describes an exercise that develops students’ environmental analysis skills through the construction of strategic group maps based on mobility barriers. Undergraduate-level strategic management textbooks typically introduce strategic group mapping as part of external environmental analysis. The technique helps managers visualize and understand their competitive landscape by grouping rivals with similar strategies and characteristics according to mobility barriers. The exercise facilitates richer and more engaged learning by incorporating inductive reasoning and small group work. A more robust dataset in Online Supplemental Appendix C provides an opportunity for students to demonstrate mastery of the technique using a more complex and unfamiliar competitive context.

Keywords

strategic group mapping mobility barriers strategic management exercise bubble charts inductive reasoning small group work

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