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Abstract

Universal Design (UD) involves the creation of accessible, flexible products that are functional for a wide population of users. Our problem-based learning exercise challenges student teams to create products and services guided by the principles of UD. After teams generate their new product concept, a spokesperson from each team pitches it in front of the class. Using polling software, the entire class evaluates the student-generated solutions on two criteria: the integration of UD principles and creativity. This fast-paced, gamified activity is scalable from small classes to large-class populations (of 100 students) or online settings. Our goal is to help all participants understand the benefits of inclusiveness in the creative design process.

Keywords

entrepreneurship universal design product design disabilities experiential game-exercise creativity problem-based learning

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